Thrilled to be featured on @WFLANews8 talking about my favorite subject: Fragrance! 

We explored how scent reveals so much about who we are — and how you can discover your scent personality.

Take the Scent Personality Quiz at suephillips.com to begin your fragrance journey.

A heartfelt thank you to @stacieschaible and @chrismartineztv for the wonderful interview, and to @gingerthorpe and @rossyk0305 for making it all happen!

For me, change has manifested in many forms: emigrating from South Africa to the USA, moving to more than 35+ apartments in New York City (in over 45+ years) forging a career with major fragrance companies, marrying different husbands, discovering motherhood; shifting neighborhoods, becoming a fragrance expert and—as of 8 days ago —starting fresh in Sarasota. Yes, Sarasota! A city filled with culture, art, music, theatre, opera, and creativity… all my passions in one place.

Each transition carried uncertainty, but also opportunity. Over time, I realized that change isn’t about endings—it’s about evolution. It’s about embracing resilience, creativity, and the unknown with courage, excitement and positivity! Over the course of my amazing and exciting career I have relentlessly pursued the 6 P’s: Passion, Persistence, Perseverance, Purpose, Professionalism, Perfume

My entire career has been serendipitous! From my life as an actress at 10 years old in South Africa to emigrating to NY and starting a career in the cosmetic industry with executive positions at Elizabeth Arden, Lancôme and Tiffany & Co.—developing the first iconic Tiffany perfume; being retained to create fragrance brands by clients Burberry, Avon, Trish McEvoy and Oilily; becoming an expert witness in legal disputes; forming my company Scenterprises; opening my first custom perfume boutique The Scentarium; creating custom perfumes for A-list celebrities Jamie Foxx, Katie Holmes, Zendaya, Laurence Fishburne, Susan Sarandon; presenting corporate team-building events & scent dinners for Fortune 500 companies; and creating bespoke perfumes for thousands of clients; pivoting during the pandemic; writing my book The Power of Perfume; and helping hundreds of people regain their sense of smell during COVID; reopening my fabulous boutique on the Upper East Side, Sue Phillips Fragrance; presenting masterclasses for Coty Maison Orveda; all while continuing my love of acting with my weekly PAGES group, to writing my second book about the magic and mystery of fragrance and how I have helped hundreds of anosmia sufferers regain their olfactory sense—to be published soon in collaboration with a neuroscientist Dr. Mila Emerald.

I shall only be a plane ride away and am available to create and present multi-scent-sory events and speaking engagements in NYC and all over the country! I’m excited for this new change.

Check out the spectacular views I have from my apartment and new perfume boutique. Come and visit!

I’d love to hear: how has change shaped your own journey?

On August 12, fragrance lovers gathered for an unforgettable evening as Sue Phillips presented her second Masterclass for Coty Maison Orveda. The event, held from 6 PM to 8 PM, was an intimate celebration of scent, storytelling, and sophistication.

Guests were treated to the discovery of 14 exquisite perfumes, each carefully curated to take them on a sensory journey through Fragrance Through the Decades. With her signature passion and expertise, Phillips guided attendees into the fascinating world of perfumery—showing how fragrance not only defines eras in fashion and culture but also evokes personal memories and emotions.

The evening combined education, artistry, and elegance, leaving attendees inspired by the timeless connection between scent and self-expression. From learning the history of iconic fragrances to experiencing the unique personalities of each perfume, participants were immersed in an olfactory journey like no other.

The event concluded with shared discoveries and a deeper appreciation for the artistry of fragrance. The exclusive masterclass fostered a truly special atmosphere, leaving guests eagerly anticipating the next opportunity to learn from one of the industry’s most respected fragrance experts.