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Fragrance Perfume Scent

The Art Of The Scent I’m pleased to let you know that I’m doing an on line virtual event for the Nation

Friday, February 12, 2021 at 7 PM EST

Event by The National Arts Club and Sue Phillips

Join recognized scent expert Sue Phillips for an evening exploring the history and the secrets of both the magic and healing properties of scent. If a piece of jewelry visually communicates our aesthetic, a scent does the same through smell, one of the most powerful and emotional of the senses.

Phillips is the author of The Power of Perfume and has created fragrance brands for companies such as Tiffany, Burberry, Avon, and Lancaster. She has also formulated personal fragrances for many celebrities.

Register here

A Rare Virtual Fragrance Discussion

Join us for an interesting and informative walk through of how fragrance is created, where difference scents come from, and what it takes to create a perfume.

Join @VanessaNoel #shoedesigner and @SuePhillips #perfumeexpert for a virtual discussion about perfume, scents, ingredients and how they’re created in support of the exclusive NSM Perfume for the first Noel Shoe Museum. Following the discussion the perfume will be available for purchase and 50% all sales go towards the museum a 501 (c)(3) entity and are tax deductible.

Following the discussion, 1oz bottles of the exclusive NSM Perfume will
be available for purchase at $98 per bottle, and 50% of each purchase will go to
the Noel Shoe Museum.

The Noel Shoe Museum is a 501(c)(3) non-profit entity and your donation is
tax deductible to the extent allowed by law.

Sue Phillips: What Your Fragrance Says About You

Scents can create strong memories – what experiences are you creating with yours? Tune in to learn how to reflect your personality through fragrance!

Dr. Jo Anne White interviews Sue Phillips, bespoke perfumer & founder of Scenterprises, talks in detail about what your fragrance says about you.

Click here to hear entire interview

Rose Is A Rose Is A Rose

Here's the celebrating two femme fatal items with happily-ever-after in their future.

The duo dubbed, Roses are Red: Perfume & Lipstick Escentials collaborators Sue Phillips (Bespoke Perfumer, Sue Phillips Fragrance) and Heather Fink (The Sexiest Beauty) pair Sue's bewitching Rose Floral Perfume with Heather's killer Red Lipstick. Seductively presented in velvet and satin pouches, scent and lipstick have what it takes to upgrade the vixen quotient on All Hallow's Eve. After all, what's life without a little rose rapture and scarlet sorcery?

View the full article here

Close Up Radio Spotlights Sue Phillips Of Scenterprises

Scenterprises is a global fragrance company that creates fragrance brands for personal, home, and environmental scenting pleasure.

Led by its founder and Bespoke Perfumer Sue Phillips, Scenterprises has created a unique platform for custom perfume.

View the full interview here

Indie Fragrance Founders Redefine Relevance

Traditionally built on luxury and seduction, custom fragrance marketer is looking at new ways to reestablish the category's relevance.

View the full article here

We Talked To A Perfume Expert About How To Find Your Signature Scent

Sue Phillips is the CEO of Scenterprises, a fragrance expert and self-described scentrepreneur at The Scentarium in New York City.

We've always loved the idea of having a signature scent — there's just something so romantic about the concept. That said, we've had a tough time actually finding one... anyone else having trouble with this?

Sue Phillips is the CEO of Scenterprises, a fragrance expert and self-described scentrepreneur at The Scentarium in New York City. She's created custom scents for many a celebrity, including Jamie Foxx, Katie Holmes, Laurence Fishburne, Zendaya, and Susan Sarandon — so it made a lot of, uh, "scents," to ask her for some tips on finding your signature scent.

Read full article here

Sue Phillips CEO Of Scenterprises

Sue Phillips CEO of Scenterprises - available for speaking engagements and corporate events

Schneps Communications Events invites you to an Evening Honoring Power Women in Business. Come and join us for a Scentertaining evening honoring women in business and starring Sue Phillips – Scentrepreneur and President & CEO of Scenterprises™.Sue is an industry leader – having pioneered the concept of custom scents – empowering thousands of individuals to create their very own personalized scents which express their individuality and lifestyle.Sue will also touch on the subject of scent as a branding tool for your business and or brand – how to embrace your customers with the enticing aromas of a beautiful perfume that reflects your company’s philosophy and brand identity.Whether you’re in fashion, retail, entertainment, event planning or any other type of business, perfume can be a powerful marketing tool to increase your brand awareness and customer loyalty.Sue has been nominated for a Power Women in Business Award by Schneps Communications and has a career spanning many years in high profile companies and is recognised as one of the world’s foremost Fragrance Experts.
Tickets are available at:
$175 each
$200 at the door
$1650 for a table of 10
$1800 for a table of 12
To book contact:
CALL LORI ON: 718-238-6600 X110

Schneps Communications Events Invites You To An Evening Honoring Power Women In Business.

Schneps Communications Events invites you to an Evening Honoring Power Women in Business. 

Come and join us for a Scentertaining evening honoring women in business and starring Sue Phillips – Scentrepreneur and President & CEO of Scenterprises™.
Sue is an industry leader – having pioneered the concept of custom scents – empowering thousands of individuals to create their very own personalized scents which express their individuality and lifestyle.
Sue will also touch on the subject of scent as a branding tool for your business and or brand – how to embrace your customers with the enticing aromas of a beautiful perfume that reflects your company’s philosophy and brand identity.
Whether you’re in fashion, retail, entertainment, event planning or any other type of business, perfume can be a powerful marketing tool to increase your brand awareness and customer loyalty.
Sue has been nominated for a Power Women in Business Award by Schneps Communications and has a career spanning many years in high profile companies and is recognised as one of the world’s foremost Fragrance Experts.
Tickets are available at:
$175 each
$200 at the door
$1650 for a table of 10
$1800 for a table of 12
To book contact:
CALL LORI ON: 718-238-6600 X110

Custom Fragrances With The Scentarium And Sue Phillips By Dapper Confidential

Custom Fragrances with The Scentarium and Sue Phillips

As I descended into The Scentarium in Tribeca on a rainy Friday evening, I wasn't quite sure what to expect for my "sensory journey". However, after two hours in a sumptuous perfumery, I left with my own custom fragrance and had learned about the history of scent itself with one of New York City's most fascinating women, Sue Phillips.
Sue, a South African former singer, actress, and Head of Marketing for Tiffany & Co. has created the first ever custom fragrance studio in the iconic Tribeca neighborhood in Manhattan. With tufted leather couches, beautiful glass vials, and books that inspire her, Sue’s entire studio was a sensory experience. The Scentarium is all about customization and personalization, Sue took me through my scent personality quiz which helped me identify which scent families I preferred the most. I smelled over 17 different scent blends from The Four scent families to explore my own unique olfactory palette. Sue is a well of deep knowledge on the history of scent; teaching me the origin of the word perfume, which is derived from the Latin word, "per fumus," meaning “through smoke”, to how the iconic fragrance, Chanel No. 5, came to be (hint: it was an accident).
I preferred the Woodsy, Animalic, and Amber scent families the most and from there Sue helped me blend my own custom scent. The 4 scent blends I chose for my fragrance were Balsamic Vanilla, Mellow Musk, Smooth Amber, and Tonic Sport. Once you select your 3-4 scents, Sue gets to work blending your custom scent right in front of you! While she does that, you get to name your custom scent which is both fun and nerve-racking! My fragrance brought back memories of the small mountain resort town in the Rocky Mountains I used to visit every winter growing up named McCall, and my scent name was born. Armed with a name for my scent, Sue presented me with my fragrance in a matte black atomizer and velvet satchel. I learned the top notes in my fragrance were sporty, fresh juniper with herbal tonic and bergamot. The other 3 blends of Mellow Musk, Smooth Amber and Balsamic Vanilla built my middle and base notes which provided woody, sweet & creamy notes without being overly cloying. Because of the high quality of the perfumes at The Scentarium, the scents are rich and long-lasting. Since wearing my custom scent, I've gotten so many compliments and I can't sing Sue's praises enough!
A trip to The Scentarium with Sue makes for a luxurious gift for you or a significant other. Sue’s clients include Jamie Foxx, who crafted a custom scent for Katie Holmes birthday, Zendaya, and Action Bronson to name a few! I absolutely love my scent and can't wait to head back to The Scentarium to spend more time with Sue and blend more custom fragrances! To learn more about The Scentarium or book your own sensory experience, visit their website. Read the article in Dapper Confidential
The Bride Wore Satin And A Woodsy Scent

The Bride Wore Satin And A Woodsy Scent

Is love in the air or is that a personalized wedding perfume?

For some brides and grooms the answer is yes to both. In a quest to make their weddings even more memorable and distinctive, they are ordering up custom fragrances to wear on their big day, hoping to leave an aromatic impression with their guests and new spouse.

“Once a memory association is created from a scent — and is then connected with a person, place and event — it’s hard to associate it with something else,” said Dr. Pamela Dalton, an olfactory scientist at the Monell Chemical Senses Center in Philadelphia.

“People are recognizing how useful it can be in recreating and triggering these emotionally potent events, and they want to do it with something that bonds them in a meaningful way to that experience.”

Just as no two weddings are exactly alike, neither are bespoke perfumes and colognes, with prices varying widely. Brides and grooms can each have their own fragrances created or opt for one designated scent. The cost can range from $90 to $35,000, depending on the ingredients used and services provided. One can have a therapy-like experience to discover your scent, or merely answer a handful of questions. Some sessions are one-time consultations, others are multiple meetings.

Several businesses offer individualized formulations that will be kept on file and the couple is given the honor of naming their fragrance.

 

 

 

Sue Phillips, the chief executive and founder of the Scentarium, in New York. (Peter Koluff)

THE SCENTARIUM

Sue Phillips, the chief executive and founder of the Scentarium, a perfumery in TriBeCa, says business has tripled from last year, with same-sex couples making up about half her clientele.

“The 90-minutes experience is about personalization and authentically reflecting who they are,” she said. “It’s how do you want that fragrance to reflect what someone feels on that special day?”

Clients are first asked to fill out a short questionnaire. Among the questions: Describe your dream house. What kinds of foods do you like? What is your favorite season? Ms. Phillips then places clients in one of four fragrance families: fresh, floral, woodsy or Oriental.

She has already created 18 fully blended perfumes, which showcase a full fragrance palette. Each is smelled, and placed in order of preference. Then the top choices are combined together. “I’m looking to create a complete character, something smooth and consistent with no jagged edges,” she added. “I don’t want one particular note jumping out over another.”

Cost: $125 for an 20- milliliter atomizer scenterprises.com

 

Read the article on the NYTimes.com

Criteo: How A “Scentrepreneur” Is Reinventing The Retail Experience

Criteo: How A “Scentrepreneur” Is Reinventing The Retail Experience

Personalization – both online and off – has occupied retailers and brands for years. While relevant offers help you connect with online shoppers and drive higher conversions, creating a personalized experience in an offline store is more important than ever.
How do you ensure each shopper remembers her visit? What makes your brand stand out? Sue Phillips, “Scentrepreneur” and founder and CEO of Scenterprises, has made it her job to answer these questions for fashion brands. Attended the Women’s Wear Daily CEO Summit, Phillips heard industry leaders discussing the issue in depth. And knew that she had the answer. “Every single presenter was talking about experiences, interactivity, customization, personalization,” she said. “It was music to my ears because that’s what we do.” A veteran of the beauty and fragrance industry, Phillips began her career at Elizabeth Arden conducting Beauty Training Seminars before joining Lancôme as Marketing Director of Fragrance. Next, Phillips joined Tiffany and Co. as Vice President of Fragrance Marketing to develop the house’s first iconic Tiffany perfume. Phillips went on to launch perfumes for Burberry, Lagerfeld, Chloe, and Trish McEvoy. In 2008, observing the rise of celebrity fragrances, Phillips smelled the next great opportunity. “I saw the saw that customization was going to happen. Today, it is the biggest trend in fragrance.” (Learn more: Making Underwear an Experience – and Other Examples of Experiential Marketing)

“Sensploration” and Digital Natives

Experts in the retail industry believe the next big trend in consumer goods is “sensploration” – when brands take shoppers on a multi-sensory journey to create a stronger experience and a better emotional connection with the product. At a time when omnichannel retailers strive to deliver personalization on every channel, that connection is important. Phillips delivers on both online and offline personalization by mixing individual perfumes for each and every client. Clients can visit Scenterprises.com or the Scentarium, an appointment-only perfumery in New York, and  create custom fragrances by answering questions on Phillips’ carefully constructed “Scent Personality Quiz.” 18 fragrances to create your custom blend  The results of the quiz have been so accurate that, out of more than 20,000 personalized perfumes, only one has ever been returned. “And that was because her name was Sean and we had made her blend lean more masculine,” Sue says with a smile, “But we fixed that and she was very pleased with it.”  

“A Fragrant Oasis”

Sue Phillips Scentarium in Tribeca But for Phillips and the lucky clients who’ve entered the New York City-based Scentarium, it’s the in-person “custom scent experiences” that takes personalization to the next level. “Retail is not dead,” says Phillips, “It’s just going through a transition. Brands have to turn the ship around and start to offer experiences. It can’t just be transactional.” Decades after her time as a beauty training director at Elizabeth Arden, Phillips has kept her best tactics and taken them to the next level. “I always incorporated beautiful sensory aspects to my training seminars,” she explains. “I would set up my schools with lovely ambiance – lovely music and beautiful visuals. The idea was that the trainees would be so motivated by the beautiful ambiance that they’d be motivated to go out and sell. And that stayed with me.” Outfitted with plush furniture, cozy fabrics, and eye-catching art, the Scentarium is a perfume-lover’s dream. Here, Phillips uses sensory strategies to sell custom fragrances. With Phillips herself leading most appointments and interviewing each client to get the right scent, it also builds brand loyalty through a unique, interactive and in-person experience.  

A Journey Through Scent

Moving into 2018, Phillips is strategizing on how to expand Scenterprises.com as an e-commerce platform and bring the Scentarium, along with her expertise, to a larger audience. Phillips plans to draw once again from her early days as a Training Director at Elizabeth Arden. Sue Phillips Scentrepreneur mixing custom fragrances “Now the question I get asked the most is, ‘How do you clone Sue?’” Phillips says with a smile. “But with my background in beauty training, we’re ready to expand. We’re so excited to be at the forefront of this amazing trend of interactive, personalized experiences.” Omnichannel retailers of all sizes planning 2018 marketing campaigns can learn from the Scentrepreneur. While in-store and online experiences go hand-in-hand, brick-and-mortar can still engage customers in ways that the online experience, simply can’t. And if done well, the result is the sweet smell of success.
Read the article in Criteo.com here