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Fragrance Perfume Scent
Beauty Pacakaging: Jamies Foxx Gets Schooled On Fragrances

Beauty Pacakaging: Jamies Foxx Gets Schooled On Fragrances

By Marie Redding, Associate Editor | December 23, 2014 - Beautypackaging.com Jamie Foxx, currently starring in the Annie movie, visited Sue Phillips at her new ‘Scentarium’ in NYC.

Typically, when a celebrity needs a gift, a brand might receive a call from an assistant - or even be asked to meet with several members of the A-list client’s entourage. Jamie Foxx recently visited The Scentarium in Manhattan’s Tribeca neighborhood personally, and stayed for a lesson on fragrance development. Sue Phillips, creator of the custom-blend perfumerie, Scenterprises, opened The Scentarium in New York City this past spring, and the investment seems to be paying off. “I have been creating custom fragrances for six years, and had turned my apartment in NY into a fragrance studio, which wasn’t ideal for clients,” she says. Setting up a retail space was essential to growing Phillips’ business. “Now, the studio is on the lower level in this great neighborhood, so you can walk right into the relaxing oasis I was able to create - no one ever wants to leave.” Foxx’s assistant reached out to Phillips, and did the initial legwork to create a scent - and Foxx insisted on coming in himself, to ‘tweak it’ personally. “He was charming,” Phillips says. “He wanted to learn all about the olfactive families, and create something really unique.” (Foxx is also charming - and entertaining - in the new movie remake of Annie - he plays Will Stacks, a NYC tycoon and politician who takes in the famous orphan.) Attracting an A-List Clientele Phillips enjoys when a celebrity like Foxx takes an interest in her fragrances, but says she doesn’t have a PR team reaching out to attract the attention of celebrities. “Foxx’s assistant found me on Google,” she says. “We’ve had quite a few celebrity clients over the years, and they have all found me on the Internet, or through word of mouth,” she adds. Phillips has also worked with a few sports stars and rappers, which make for an odd mix of fragrance fans. “It's funny, many of our customers are men,” Phillips says.

The fragrance development experience at The Scentarium includes taking a ‘scent personality quiz,’ which Phillips created with a psychologist, and a profile test to determine a client’s favorite scent category. “There are lots of fragrance options out there, but no one does a workshop like we do,”Phillips says. “ I like to call it “educational scenter-taining - it’s interactive, educational and entertaining. I make sure everyone enjoys the experience of creating their own custom scent.” The Packaging Matters Phillips’ business is based upon the fragrance itself - but the packaging isn’t an afterthought. A hand-blown, heavyweight refillable bottle made from deep blue Murano glass, with a bulb-shaped atomizer is one of the elegant options she offers clients, and the one Foxx chose. Foxx ended up buying an entire liter of the scent he created, telling Phillips, “I want a year’s supply.” Phillips packaged up the Murano glass bottle with instructions on how to fill it at home, to make sure it wouldn’t leak while he was travelling. A Rewarding Job When Foxx’s assistant said that everyone had loved the fragrance, Phillips was glowing. She says, “I love hearing how much a fragrance can make people smile - it’s wonderful.” Follow The Scentarium on Facebook. 

"You Smell Great!"

One of the best compliments you will ever receive when you hug someone is "You smell great!" The sense of pride and confidence you will feel is palpable when people ask you what you are wearing, and you say: “It’s mine”.  When the fragrance you wear is your very OWN it validates who you are and the choices you make. The shift in fragrance over the last 40 years reflects socio, economic and political trends and today it is all about Customization! In the 1970’S, CLASSIC & DESIGNER FRAGRANCES were the rage! Classic fragrances such as Chanel, Arpège, Shalimar, White Shoulders were popular. Fragrances from French and American designers emerged as Designers expanded their fashion brands with fragrances.  “Chloe” by the House of Chloe, “Opium” from Yves St. Laurent, “Obsession” from Calvin Klein were just some of the more popular scents wafting in the air. In the 1980's and 1990's, Celebrity Scents started to populate with the first major Celebrity fragrance from Elizabeth Taylor: "White Diamonds". Soon thereafter, every Celebrity realized that having their own fragrance would appeal to their fans (and expand their bank balance!) At the time of the Millennium, the feeling of nostalgia returned with a longing for the 'good old days' and many familiar classic scents enjoyed a resurgence. Chanel has withstood the test of time and still sells well at the holidays. From 2000 to today, almost every Celebrity from Lady Gaga , Madonna, Kim Kardashian and Beyoncé to Justin Bieber, Taylor Swift and Pharrell Williams has a fragrance. The proliferation of Celebrity Scents is vast and the fragrance shelves are filled with Celebrity Scents. Every Reality star now has a fragrance and the choice is overwhelming.  Consumers are confused with such an enormous range of scents. Customization is now becoming popular as consumers are realizing that they can reflect their own individuality and personality with their own scent creation. Their life experiences are unique to them and everything they wear should reflect that. So, why wear what everyone else wears when you can truly create your own scent? Bespoke Perfumery used to be the realm of the wealthy or nobility. Napoleon had his own scent. Fragrance houses such as Caron and Guerlain created bespoke perfumes for royalty and the formula took several months, sometimes even years, to create and the formula was stored in a secret vault. Today, Custom scents are available to everyone, with companies such as Scenterprises and The Scentarium creating a beautiful, educational, ‘scentertaining’ experience at a fraction of the price. In an hour, with a Fragrance Expert, you can discover the magic and mystery of fragrance, become fascinated by the history of scent, learn about the vocabulary of fragrance, evaluate a range of exquisite blends and then select 3 or 4 you love, and create your very own fragrance. You can even “name” it and receive a Certificate of Registration authenticating your formula. And, when you are ready to reorder, your creation will be sent to you.  This way, when you walk down the street and are asked “What are you wearing?" you will smile and know that it’s YOURS! Personalization is the new YOU! 
Jamie Foxx- Recently Visited The Scentarium™ In TriBeCa

Jamie Foxx- Recently Visited The Scentarium™ In TriBeCa

Jamie Foxx – Actor, Singer, Songwriter and Comedian – recently visited  the Scentarium™ in TriBeCa – downtown NYC to develop his own custom perfume with Scent Expert Sue Phillips – CEO of Scenterprises™. Sue comments:” We were delighted to assist Jamie in the creation of an individual, bespoke scent. Jamie chose the beautiful Murano hand blown glass perfume bottle Marcel Franck Atomizer. Even Celebrities are realising that custom scents can reflect their own individuality and personality”.

Floral Design And Fragrance Making Workshops

Scenterprises is thrilled to be collaborating with GRAMERCY PARK FLOWER SHOP for a Flower/Fragrance Workshop to Excite the Senses!

Have a desire to learn about flowers and how to keep them looking their best? Searching for something a little untraditional to do with your friends this season? With our exciting new workshop series, you can learn from our expert designers how to properly arrange flowers to create a beautifully hand crafted arrangement and even create your own personalized perfume, compliments of Scenterprises. Combined with wine and cheese, you've got the perfect night out in New York City! Select from our classes in our Dumbo, Brooklyn location, or bring the party to you in the comfort of your own home or office! http://www.gramercyflowers.com/category-s/1830.htm

The Scentsational Sphere Of Custom Perfumery

Taylor Stein of Spafinder.com goes on a Scentsational perfume journey with Sue Phillips at The Scentarium.

View the Scentarium on 85 Franklin St in New York, NY and embark on your own scent experience here.  

The Scentarium™ - For A Scentertaining™ Experience

Listen to this radio interview with Sue Phillips - CEO of Scenterprises™ and creator of the Scentarium™ where you can learn to design your own bespoke perfumes and buy a beautiful Luxury Perfume Making Kit - ideal for those stocking fillers and a truly unique way to offer some unusual but fulfilling Scentertainment™ to your nearest and dearest.

Debbie Nigro Interviews Sue Phillips Of Scenterprises

Sue Phillips - Leading Bespoke Perfume Designer

To learn how to design your own bespoke perfume, why not attend a Fragrance Workshop at The Scentarium in trendy TriBeCa - NYC or treat your self to the new Scentarium Deluxe Perfume Making Kit.                   

Book Signing In New York - July 19th With Jean Williams

Pick up the moving saga of a multi-talented ten year old. A Lil More Cream & Sugar featuring: Naliyah Nana's lil Angel @Amazon, B&N, Books a Mil, U Tube, PRWeb, aired @BRVO, ENT, TRU TV, MSNBC.. Purchase: Exclu. By Jeannie (c) Accessories @It'zzz..Time, LLC   "Nothing"(R) Parfum but the Best to you!  My direction has a purpose.
Come and meet Jean Williams at her book signing;
Saturday July 19
Time 2pm -4pm
At  The SCENTARIUM
85 Franklin St
NY NY 10013

LUCILLE KHORNAK Invite - GALLERY EXHIBITION & PERFUME BLENDING EVENT

LUCILLE KHORNAK HOSTS A VIEWING OF HER ART PHOTOGRAPHY AND LUXURY PERFUME BLENDING SESSION FEATURING EXPERT BLENDER, SUE PHILLIPS ( creator of Tiffany, Burberry and more) AT THE LUCILLE KHORNAK GALLERY IN BRIDGEHAMPTON TO CELEBRATE ART HAMPTONS WEEKEND. STOP BY AND VIEW THE ART PHOTOGRAPHY OF LUCILLE KHORNAK AND CREATE YOUR VERY OWN ESSENCE ALL PARTICIPANTS AT THE EVENT CARRY HOME THEIR VERY OWN PERFUME. PRICES ON REQUEST. WHAT: LUCILLE KHORNAK EXHIBITION AND SCENTARIUM LUXURY PERFUME BLENDING EVENT WHERE: THE LUCILLE KHORNAK GALLERY 2400 MONTAUK HIGHWAY across from Bobby Van's BRIDGEHAMPTON

BETWEEN CHURCH & BROADWAY www.scenterprises.com  VIEW MAP » WHEN:July12th, 2014, 4pm - 7pm

THE ART OF SCENT

LEWIS PAUL LONG, founder of THE SOL STUDIO presents an innovative and creative event with SUE PHILLIPS, president of SCENTERPRISES™, creator of TIFFANY, BURBERRYS and many other iconic fragrances, to take you on a ‘fragrance journey’ to create your own ‘bespoke’ or Signature Fragrance! Her custom fragrance workshops have been written up as “the Best place to create your own SCENT in NY”! ART & SCENT are so closely aligned and at this “Celebration of the Senses”, you will discover and explore the perfume notes, blends, composition, harmony and colors that will delight your senses! Learn about the magic and mystery of Fragrance, and evaluate extraordinary blends ranging from sparkling citrus notes of grapefruit, bergamot, mandarin to warm sensual notes of amber and spices; heady florals and luscious, exotic fruity notes…A bouquet of magnificent aromas! Combine 3 or 4 blends you love and voila your unique ‘formula’ is decanted into an elegant spray bottle. “Name” your creation and leave with your Signature Scent. Receive a Certificate of Registration and we keep your formula in our database for ease of reordering.  This is ideal for Men, Women, Groups, Corporate & Bridal events. Why wear someone else, when you can wear your OWN? WHERE: THE SOL STUDIO: Address: 2073 7th Ave, New York, NY 10027 WHEN: SATURDAY, MARCH 15 TIME: 1:00pm – 3:00pm  Refreshments & Niblets WHAT: Fragrance Workshop Fee: $10 deposit fee, applied toward a Fragrance Purchase of $75 or more RSVP: Phone:(646) 350-6562– Limited Space -  These events sell out – book now!  

Custom Perfumer Sue Phillips

Read what happened when Lauren Ezersky of NewNYNow met with legendary Sue Phillips - bespoke perfume designer.

Crains Business News: Niche Perfumers Sniff Opportunity

Crains Business News discovers the new and interesting opportunities now available in designing your own perfumes with Scenterprises.

https://www.crainsnewyork.com/article/20140304/SMALLBIZ/303029994/niche-perfumers-sniff-opportunity