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Customization - The Hottest Trend For 2017
One of the hottest trends in 2017 is “customization”
As technology and consumer awareness progresses at lightning speed, the consumer wants to express their INDIVIDUALITY rather than just adopting the image of someone else or of another brand - hence the world of customization.
As Sue Phillips, CEO of Scenterprises™ and owner of The Scentarium™ - New York's interactive bespoke perfumery says:"With my creative fragrance presentations at both Scenterprises™ and the Scentarium™, we have been at the forefront of customization for several years now - and at last it is coming into its own!”
Customizing your own personal fragrance is now the latest trend and is becoming super popular, and by attending a Custom Scent Experience at the Scentarium™, you can join many "A" list stars such as Jamie Foxx, Katie Holmes, Zendaya, Lisa Venderpump, and other rapper and reality stars such as Won-G, Snooki and JWoww - all of whom have created their very own custom perfumes at the Scentarium™.
Sue continues: “I believe that your perfume should be as unique as you are”
What sets the Scentarium™ apart as THE venue to design your own fragrance?
The answer lies in the fact that at the Scentarium™ you embark on a personal fragrance journey of discovery, self-expression, individuality, education, fun and scentertainment™ with international fragrance expert, Sue Phillips. Our exquisite perfume blends are made from the finest quality ingredients (we have never had any complaints of allergic reactions) and allow you to create your very own, unique perfume - styled to suit YOU.
Check out our testimonial videos:
https://youtu.be/04MPGaiRU9o
https://youtu.be/ufzwkWfaORs
For more information about how you can design your own perfume during a Custom Scent Experience, contact Sue on: info@scentarium.com or book direct here.
Belinda Carli - of the Institute of Personal Care Science recently wrote an article about: Customization in the Personal Care Industry
L'Oreal Headliner - DIY Fragrance And Consumer Branding
L'Oreal Headliner - DIY fragrance and consumer branding
Article In The Luxonomist
Article in the Luxonomist
Beauty Fashion Interview With Sue Phillips By Beauty Fashion Fragrance
Beauty Fashion Interview with Sue Phillips by Beauty Fashion Fragrance
How To Look Expensive By Reader's Digest
How to Look Expensive by Reader's Digest
ENTREPRENEUR’S CORNER
ENTREPRENEUR’S CORNER - by New York Lifestyle Magazine Besides creating customized perfumes for the world privately and corporately, Sue is an adjunct professor at LIM College, after five years of teaching at FIT, and not surprisingly, is working on her line of fragrance called the Sue Phillips House of Fragrance Collection. She was also nominated as the Fragrance/Entrepreneur 2016 for Fashion Group International, and also 2016 Woman of the Year for T.J. Martell Foundation
Buy Savvy Chic Perfume By Sue Phillips And SoChicNYC
Buy Savvy Chic Perfume by Sue Phillips and SoChicNYC