BHG: This Is the Holiday Scent of 2024 (and You Can Make It Yourself!)
Sue Phillips, founder and CEO of Scenterprises, agrees with this forecast, emphasizing that the holiday scent of 2024 will capture the warmth and coziness of the season, but with a refreshing twist that blends tradition with modern appeal.
"For this year, I’d predict that the scent will focus on a blend of familiar holiday spices with uplifting, aromatic evergreen notes and a hint of luxurious warmth—something that instantly makes your home feel inviting, festive, and sophisticated," Phillips says.