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Crains Business News discovers the new and interesting opportunities now available in designing your own perfumes with Scenterprises.

https://www.crainsnewyork.com/article/20140304/SMALLBIZ/303029994/niche-perfumers-sniff-opportunity

Up until last month, Ishir*, 14, hadn't smelled food — his favorite scent — for six months.

It started in November of last year, when he first lost his olfactory sense after contracting COVID-19. Of course, he's not alone in his experience: roughly 80 percent of people have reported anosmia, or a diminished sense of smell, as a symptom of the virus. What's more, a study by the American Academy of Neurology shows that half of people who lost their sense of smell had not regained it even five or more months later. Ishir fell in the latter category, often called "long-haulers" by members of COVID support groups.

"It was a rough first few months, but after a while you get used to it, unfortunately," he said, adding that nothing he tried worked. Then, after countless desperate Google searches, his mother came across a potential solution: veteran perfumer Sue Phillips.

Phillips had launched a scent therapy healing program amid the pandemic at her Upper East Side boutique in New York City, where she has helped more than 20 COVID survivors retrain their noses to smell again with targeted fragrance training. Clients could also book sessions via Zoom.

Read more: https://www.popsugar.com/beauty/covid-sensory-loss-scent-training-48362784

 Tune In for the Fragrance, Stay for the Fashion!  Meet the Scent Whisper, helping  heal those who suffered Covid 19 smell loss! Meet Sue Phillips, who is known lately as the "ScentWhisperer!" Her signature works are with Burberry and Tiffany, today, she is healing people with helping regain their sense of smell, lost due to Covid 19. T. Coffee will be telling her magical story LIVE from her House of Fragrance on 64th Street in Manhattan, a must see.

https://www.youtube.com/watch?v=IuTV_1XvoPE

Lost your sense of smell after contracting coronavirus? Well, you're not alone. Millions of people have continued to experience the symptom months after recovery.

When 13-year-old Sahil Shah lost his sense of smell to COVID-19 in November, his parents looked everywhere for help.

"We met with neurologists, neurosurgeons, ENT specialists, and all of them said if it was supposed to come back, it would have come back by now," said Sahil's father, Pratik Shah.

But six months later, the teenager from Chicago still had no sense of smell or taste.

The family sought help from an unlikely source – New York fragrance expert Sue Phillips. She has helped develop and market perfumes for Elizabeth Arden, Lancome and Tiffany & Co, and now runs her own company, Scenterprises.

"So let me tell you, first of all, I am not a doctor. I'm not a scientist. I'm not even a chemist," Phillips told a client at her boutique on the Upper East Side of Manhattan.

To begin the process of helping people learn to smell again, Phillips sets up an array of 18 custom-blended fragrances. Starting with the lighter notes such as rose, lavender and mint, Phillips hands one scented blotter strip at a time to her client.

If there is no response, she uses more robust scents, such as spice and musk. "What's been happening is we're training people to, I like to say, smell with your brain ... I can see almost the fog lifting. And then they can start to smell again. And it's really amazing."

After visiting Philips, Shah's father said Sahil's smell is now at about 25%. "It's better than zero."

A panel of experts recommended in a paper published in January in the Journal of Allergy and Clinical Immunology that COVID-19 patients who lost their sense of smell receive a form of "smell rehab" known as olfactory training.

Harvard University neuroscientist Venkatesh Murthy said some smells can trigger memories and emotions and Phillips may be on to something.

"By trying various different fragrances, maybe for a particular person, you hit upon one or two things that the leftover sense of smell is able to perceive," he said, adding there was no harm in trying to use scents to restore smell.

Read more: https://www.dailysabah.com/life/health/coronavirus-patients-regain-sense-of-smell-with-perfumes

Fragrance designer and expert Sue Phillips is credited with helping COVID-19 long haulers regain their sense of smell.

Doctors say she is like a physical therapist for the nose.

Lyss Stern isn't someone who's easily rattled.

The 47-year-old mother of three is a self-titled "mom-preuner."

She's written books, even launched a mask design kit for kids, but COVID-19 threw her.

"I lost my taste and smell. I developed tinnitus, ringing in my ears, which I still have today," Stern said. "Fatigue — insane, conjunctivitis in my eyes."

That was last March. Today, she can only taste about 10 foods.

She takes about 50 vitamins a day and is thankful for the energy she musters to walk her dog around the block.

https://www.abcactionnews.com/news/national/coronavirus/fragrance-designer-helps-covid-19-long-haulers-regain-sense-of-smell

NEW YORK (Reuters) - After 13-year-old Sahil Shah lost his sense of smell to COVID-19 in November, his parents looked everywhere for help.

"We met with neurologists, neurosurgeons, ENT specialists, and all of them said if it was supposed to come back, it would have come back by now," said Sahil's father, Pratik Shah.

But six months later, the teenager from Chicago still had no sense of smell or taste.

The family sought help from an unlikely source - New York fragrance expert Sue Phillips. She has helped develop and market perfumes for Elizabeth Arden, Lancome and Tiffany & Co, and now runs her own company, Scenterprises.

"So let me tell you, first of all, I am not a doctor. I'm not a scientist. I'm not even a chemist," Phillips told a client at her boutique on the Upper East Side of Manhattan.

To begin the process of helping people learn to smell again, Phillips sets up an array of 18 custom-blended fragrances. Starting with the lighter notes such as rose, lavender and mint, Phillips hands one scented blotter strip at a time to her client.
If there is no response, she uses more robust scents, such as spice and musk.

"What's been happening is we're training people to, I like to say, smell with your brain... I can see almost the fog lifting. And then they can start to smell again. And it's really amazing."

After visiting Philips, Shah's father said Sahil's smell is now at about 25%. "It's better than zero."

A panel of experts recommended in a paper https://bit.ly/3iD6D9B published in January in the Journal of Allergy and Clinical Immunology that COVID-19 patients who lost their sense of smell receive a form of "smell rehab" known as olfactory training.

Harvard University neuroscientist Venkatesh Murthy said some smells can trigger memories and emotions and Phillips may be on to something.

"By trying various different fragrances, maybe for a particular person, you hit upon one or two things that the leftover sense of smell is able to perceive," he said, adding there was no harm in trying to use scents to restore smell.

Link: https://www.yahoo.com/news/fragrance-expert-helps-covid-19-173323752.html?guccounter=1

NEW YORK, May 18 (Reuters) - After 13-year-old Sahil Shah lost his sense of smell to COVID-19 in November, his parents looked everywhere for help.

"We met with neurologists, neurosurgeons, ENT specialists, and all of them said if it was supposed to come back, it would have come back by now," said Sahil's father, Pratik Shah.

But six months later, the teenager from Chicago still had no sense of smell or taste.

The family sought help from an unlikely source - New York fragrance expert Sue Phillips. She has helped develop and market perfumes for Elizabeth Arden, Lancome and Tiffany & Co, and now runs her own company, Scenterprises.

"So let me tell you, first of all, I am not a doctor. I'm not a scientist. I'm not even a chemist," Phillips told a client at her boutique on the Upper East Side of Manhattan.

To begin the process of helping people learn to smell again, Phillips sets up an array of 18 custom-blended fragrances. Starting with the lighter notes such as rose, lavender and mint, Phillips hands one scented blotter strip at a time to her client.

If there is no response, she uses more robust scents, such as spice and musk.

"What's been happening is we're training people to, I like to say, smell with your brain... I can see almost the fog lifting. And then they can start to smell again. And it's really amazing."

After visiting Philips, Shah's father said Sahil's smell is now at about 25%. "It's better than zero."

A panel of experts recommended in a paper https://bit.ly/3iD6D9B published in January in the Journal of Allergy and Clinical Immunology that COVID-19 patients who lost their sense of smell receive a form of "smell rehab" known as olfactory training.

Harvard University neuroscientist Venkatesh Murthy said some smells can trigger memories and emotions and Phillips may be on to something.

"By trying various different fragrances, maybe for a particular person, you hit upon one or two things that the leftover sense of smell is able to perceive," he said, adding there was no harm in trying to use scents to restore smell. (Reporting by Angela Moore; Editing by Lisa Shumaker)

Link: https://news.abs-cbn.com/life/05/19/21/fragrance-expert-helps-covid-19-patients-learn-to-smell-again

Sue Phillips, who created perfumes for Tiffany, Burberry and other top brands, has helped 20+ COVID victims get back the sense of smell with a customized fragrance journey experience that trains the nose through 18 ingredients. Fox 5 New York covered the story and witnessed the miracle on camera.

Since news of the COVID-19 pandemic first broke in early 2020, one of the most alarming issues has been the previously unknown, complicated, and often interminable side and after-effects of the virus. One puzzling and frequently reported condition is a loss of taste and smell. Most people lose the sense as an early infection symptom only to regain it after the illness runs its course. But many others, possibly up to one million according to some reports, will live with that disfunction chronically—possibly even forever.

For these so-called "long-haulers," scent therapy is recommended, and New York-based perfumer and fragrance expert Sue Phillips has one all her own.

Phillips first developed the healing program after two back-to-back sessions with people for whom this was a last-ditch effort to recover their senses of smell and taste. Phillips, who's developed fragrances for brands Burberry and Lancôme (as well as every celebrity from Zendaya to Lisa Vanderpump), walked them both through a self-described "scent journey" which covers 18 distinct scents, all in the hopes one is recognized.

The first client identified one smell—a woodsy, deep fragrance—after 13 months without scent. Phillips recalls moments just before the breakthrough, "I said, 'Let's just be present, just concentrate, smell with your brain,'" she shares. "'It's okay if you can't smell anything, but just allow the vibrations and the frequencies to come in.'" Suddenly, they had some success. "It was so palpable that she welled up crying." Phillips sent her client home with a bespoke fragrance, a perfume based on the notes she could smell.

Though she's quick to point out that she's not a doctor or chemist, Phillips (and her 43 years of fragrance experience) has a few ideas about why she's been able to help so many people. She notes six recoveries to date. One mechanism, she theorizes, is the connection between a fragrance's molecular vibration and stimulating the brain's limbic system. The other component, according to Phillips, is how you actually do the smelling. She calls it "smelling with your brain," or using concentration—along with aid from your other senses—to pick up on scents and their nuance in a relaxed environment.

While the first recovered scent varies from person to person, Phillips says, she's found the most success with one intensely fruity scent. Some flowers like rose, and deeper scents like vanilla and amber, likely work because of how familiar and potent they are.

Unsurprisingly, news of Phillips' breakthroughs spread rapidly. She says her phone and inbox have never been so busy, but understanding the desperation for relief, she tries to answer every message she can, even if that means ending her workdays well after midnight. "How could I ignore that?" she says. "I'm very excited that people are actually reaching out and that people are finding that there's a way out." For those who can't make it to her lush New York fragrance atelier, The Scentarium, she offers Zoom-lead healing sessions that include all 18 fragrances used in in-person meetings. Additionally, much of her scent theory and methods can be found in her book, The Power of Perfume.

To roughly approximate the experience on your own—or improve your existent olfactory skills—Phillips recommends a process involving a few pieces of fruit and some concentration. "Oranges, limes, lemons, tangerine, mandarins: they all have a beautiful, distinctive aroma," Phillips explains. "When you look at them, and you see them, and you smell them, you can detect the difference in each of them. But if you smell them blind, they're lumped together." This smell-with-your-brain training can help you identify things you might not be able to otherwise, and Phillips hopes the system can provide some relief for olfaction impairment. "I think people might be able to hopefully get this sense of smell back. But if not, I'm here, and I'm happy to help.

Link: https://www.byrdie.com/recover-sense-of-smell-covid-5181535

Jakarta - Menurut studi dari American Academy of Neurology, sebanyak 51% orang kehilangan indra penciumannya karena Covid-19 dan belum kembali setelah lima bulan. Fakta tersebut membuat ahli parfum Sue Phillips menginisiasi untuk membuat terapi wewangian bagi mereka yang tidak bisa lagi merasakan aroma karena virus Corona.

Wanita yang sudah bekerja di industri parfum selama 12 tahun itu mengadakan sesi terapi bernama 'fragrance journey' yang dihargai US$ 650 atau sekitar Rp 9,4 juta. Sue Phillips kini telah mengembalikan penciuman lebih dari 20 orang lewat sesi terapinya.

"Ketika tidak bisa merasakan aroma, hal itu mempengaruhi banyak hal dalam kehidupan, termasuk makanan dan indra pengecap. Orang-orang menjadi sangat tertekan. Rasanya menghancurkan," kata Sue, seperti dikutip dari NY Post.
"Banyak orang yang mengatakan bahwa hidup mereka tidak layak untuk dijalani. Aroma adalah bagian terbesar dari kesenangan hidup," tambahnya.

Sesi terapi wewangian bahkan bisa dilakukan lewat online, dengan mengirimkan strip aroma sebelumnya. Sue juga bisa mengirimkan wewangian khusus sebagai bagian dari terapi.

Wanita yang pernah membuatkan parfum untuk brand Burberry itu mencampur berbagai aroma untuk merangsang indra penciuman. Dia mencampur aroma seperti lavender, musk, amber, dan vanilla yang dibagi dalam top notes, mid notes, dan base notes. Klien kemudian mencium strip beraroma individu untuk membantu membangkitkan indra yang tidak aktif.

"Bagian dari diriku hilang, dan saya gembira bahwa sesuatu yang tidak aktif selama lebih dari satu tahun kembali bangkit. Sekarang indra penciumanku berhembus kembali," ucap Tammy Farrell, salah satu klien Sue Phillips.

Sue Phillips tidak hanya menawarkan strip-strip aroma, namun dia juga memberikan afirmasi-afirmasi positif seperti sesi meditasi. "Hirup aroma dengan otakmu, cobalah menyerap aroma dengan otakmu," ucap Sue kepada kliennya.

Sesi terapi wewangian tersebut pun selama ini telah berhasil. Dalam satu sesi, sejumlah kliennya bahkan sudah bisa kembali merasakan aroma.

https://wolipop.detik.com/makeup-and-skincare/d-5549674/ahli-parfum-buat-terapi-wewangian-untuk-pasien-covid-yang-kehilangan-penciuman