Somehow (I don't know how) I became curious about the multi-billion dollar perfume/cologne industry which is predicated on selling the same aspirational scent to everyone. Stick with me here. One simple way to be different and right is to wear a bespoke fragrance that is distinctive and smells great. People are spending their hard-earned dollars on flavored oils that will conjure images created by intensive marketing and advertising. I know if I wear Ralph Lauren Polo Red I will immediately be an 8 Chucker, or better the next time I play polo! Of course, if I wear Tom Ford I will have to fight back the waves of 10's approaching me at the bar. However, I would go a step further, and say that for the man/woman who has everything, they need their own scent! In this week's Loupe, I show you how to smell differently (in a good way) and smell right!